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Emotional Branding :

Taher, Nasreen (Ed.)

Emotional Branding : an introduction edited by Nasreen Taher. - Hyderabad : ICFAI, 2006. - 165 p.

Table of Contents :
Section 1. Emotional branding : the exploration
Section 2. Emotional branding : the significance
Section 3. Emotional branding : the quantification
Index

ISBN: 9788131401675

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.827 / TAH/EMO

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