Emotional Branding : an introduction edited by Nasreen Taher.

By:

Taher, Nasreen (Ed.)

Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 165 pISBN:

9788131401675

Subject(s):

Marketing

DDC classification:

658.827 TAH/EMO

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Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.827 TAH/EMO (Browse shelf(Opens below))	Available		5564
Book	NLUO	NLUO	658.827 TAH/EMO (Browse shelf(Opens below))	Available		5565

Total holds: 0

Table of Contents :
Section 1. Emotional branding : the exploration
Section 2. Emotional branding : the significance
Section 3. Emotional branding : the quantification
Index

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