Effective Promotions : Concepts and Cases edited by N. M. Shanthi and M. Thiruloga Chander.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI university press, 2006.Description: 280 pISBN: - 9788131404992
- 658.82 SHA/EFF
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| 658.82 PRA/CUS Customer centric bussiness model : | 658.82 PRA/CUS Customer centric bussiness model : | 658.82 PRA/CUS Customer centric bussiness model : | 658.82 SHA/EFF Effective Promotions : | 658.82 SHA/EFF Effective Promotions : | 658.82 SHA/EFF Effective Promotions : | 658.827 BOT/PRI Private labels : |
Table of contents:
Section 1. Concepts
Section 2. Effective promotional strategies
Section 3. Cases
Index