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Effective Promotions :

Shanthi, N. M. (Ed.)

Effective Promotions : Concepts and Cases edited by N. M. Shanthi and M. Thiruloga Chander. - Hyderabad : ICFAI university press, 2006. - 280 p.

Table of contents:
Section 1. Concepts
Section 2. Effective promotional strategies
Section 3. Cases
Index

ISBN: 9788131404992

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.82 / SHA/EFF

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