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Effective Promotions : (Record no. 5552)

MARC details
000 -LEADER
fixed length control field	00490nam a2200181 a 4500
005 - DATE & TIME
control field	20180226110127.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	141201s2006 xx 000 0 und d
020 ## - ISBN
International Standard Book Number	9788131404992
040 ## - CATALOGING SOURCE
Original cataloging agency	NLUO
041 ## - LANGUAGE
Language	English
082 ## - DDC NUMBER
Classification number	658.82
Book Number	SHA/EFF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Shanthi, N. M. (Ed.)
245 ## - TITLE STATEMENT
Title	Effective Promotions :
Sub Title	Concepts and Cases
Statement of responsibility, etc.	edited by N. M. Shanthi and M. Thiruloga Chander.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Hyderabad :
Name of publisher, distributor, etc	ICFAI university press,
Date of publication, distribution, etc	2006.
300 ## - PHYSICAL DESCRIPTION
Pages	280 p.
500 ## - GENERAL NOTE
General note	Table of contents:<br/>Section 1. Concepts<br/>Section 2. Effective promotional strategies<br/>Section 3. Cases<br/>Index
650 ## - SUBJECT
Subject	Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Added Entry Personal Name	Chander, M. Thiruloga (Ed.)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book

Holdings
Location (home branch)	Sublocation or collection (holding branch)	Date acquired	Koha full call number	Barcode (Accession No.)	Koha date last seen	Price effective from	Koha item type
NLUO	NLUO	01/12/2014	658.82 SHA/EFF	5551	22/05/2018	01/12/2014	Book
NLUO	NLUO	01/12/2014	658.82 SHA/EFF	5552	22/05/2018	01/12/2014	Book
NLUO	NLUO	01/12/2014	658.82 SHA/EFF	5553	22/05/2018	01/12/2014	Book