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Brand management : the emerging paradigm edited by N. M. Shanthi.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 272 pISBN: - 9788131403563
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NLUO | NLUO | 658.827 SHA/BRA (Browse shelf(Opens below)) | Available | 5163 | |||
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Book
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NLUO | NLUO | 658.827 SHA/BRA (Browse shelf(Opens below)) | Available | 5164 |
Total holds: 0
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| 658.827 SEN/BRA Brand positioning : | 658.827 SEN/BRA Brand positioning : | 658.827 SEN/BRA Brand positioning : | 658.827 SHA/BRA Brand management : | 658.827 SHA/BRA Brand management : | 658.827 SHE/BRA Brand Extensions | 658.827 SUR/NEW New age branding : |
Table of Contents :
Section 1. Brand management : an introduction
Section 2. Branding : the emerging paradigm
Section 3. Case studies
Index