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Marketing in the unpredictable world edited by Amitabha Ghose.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2007.Description: 230 pISBN: - 9788131407318
- 658.84 GHO/MAR
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NLUO | NLUO | 658.84 GHO/MAR (Browse shelf(Opens below)) | Available | 4252 | |||
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NLUO | NLUO | 658.84 GHO/MAR (Browse shelf(Opens below)) | Available | 4253 | |||
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Book
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NLUO | NLUO | 658.84 GHO/MAR (Browse shelf(Opens below)) | Available | 4254 |
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| 658.84 CZI/INT International marketing | 658.84 DHA/CAS Case studies on market entry strategies | 658.84 DHA/CAS Case studies on market entry strategies | 658.84 GHO/MAR Marketing in the unpredictable world | 658.84 GHO/MAR Marketing in the unpredictable world | 658.84 GHO/MAR Marketing in the unpredictable world | 658.84 GOP/CAS Case Studies on Strategies for foreign markets: an anthology |
Table of Contents:
Section 1. Impact of external environmental factors of marketing
Section 2. Anticipating change in external environment and developing response strategy
Index