opac header

Marketing in the unpredictable world (Record no. 4253)

MARC details
000 -LEADER
fixed length control field 00441nam a2200181 a 4500
005 - DATE & TIME
control field 20170915113749.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141201s2007 xx 000 0 und d
020 ## - ISBN
International Standard Book Number 9788131407318
040 ## - CATALOGING SOURCE
Original cataloging agency NLUO
041 ## - LANGUAGE
Language English
082 ## - DDC NUMBER
Classification number 658.84
Book Number GHO/MAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ghosh, Amitabha (Ed.)
245 ## - TITLE STATEMENT
Title Marketing in the unpredictable world
Statement of responsibility, etc. edited by Amitabha Ghose.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hyderabad :
Name of publisher, distributor, etc ICFAI,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Pages 230 p.
500 ## - GENERAL NOTE
General note Table of Contents:<br/>Section 1. Impact of external environmental factors of marketing<br/>Section 2. Anticipating change in external environment and developing response strategy<br/>Index
650 ## - SUBJECT
Subject Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Price effective from Koha item type
        NLUO NLUO 01/12/2014   658.84 GHO/MAR 4252 22/05/2018 01/12/2014 Book
        NLUO NLUO 01/12/2014   658.84 GHO/MAR 4253 22/05/2018 01/12/2014 Book
        NLUO NLUO 01/12/2014   658.84 GHO/MAR 4254 22/05/2018 01/12/2014 Book

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