Marketing in the unpredictable world
Ghosh, Amitabha (Ed.)
Marketing in the unpredictable world edited by Amitabha Ghose. - Hyderabad : ICFAI, 2007. - 230 p.
Table of Contents:
Section 1. Impact of external environmental factors of marketing
Section 2. Anticipating change in external environment and developing response strategy
Index
9788131407318
Marketing.
658.84 / GHO/MAR
Marketing in the unpredictable world edited by Amitabha Ghose. - Hyderabad : ICFAI, 2007. - 230 p.
Table of Contents:
Section 1. Impact of external environmental factors of marketing
Section 2. Anticipating change in external environment and developing response strategy
Index
9788131407318
Marketing.
658.84 / GHO/MAR