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Brands and firebrands : insights from experts edited by Braj Mohan Chaturvedi.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2003.Description: 166 pISBN: - 8178811936
- 658.827 CHA/BRA
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 658.827 CHA/BRA (Browse shelf(Opens below)) | Available | 3844 | |||
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Book
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NLUO | NLUO | 658.827 CHA/BRA (Browse shelf(Opens below)) | Available | 3845 | |||
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Book
|
NLUO | NLUO | 658.827 CHA/BRA (Browse shelf(Opens below)) | Available | 3846 |
Total holds: 0
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| 658.82 SHA/EFF Effective Promotions : | 658.82 SHA/EFF Effective Promotions : | 658.827 BOT/PRI Private labels : | 658.827 CHA/BRA Brands and firebrands : | 658.827 CHA/BRA Brands and firebrands : | 658.827 CHA/BRA Brands and firebrands : | 658.827 CHA/TOT Total brand management : |
Table of Contents :
Section 1. Branding : an introduction
Section 2. Brand management : a strategic approach
Section 3. Internet branding : emerging trends
Appendix