Brands and firebrands : insights from experts edited by Braj Mohan Chaturvedi.

By:

Chaturvedi, Braj Mohan (Ed.)

Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI, 2003.Description: 166 pISBN:

8178811936

Subject(s):

Marketing

DDC classification:

658.827 CHA/BRA

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Holdings ( 3 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Book	NLUO	NLUO	658.827 CHA/BRA (Browse shelf(Opens below))	Available	3844
Book	NLUO	NLUO	658.827 CHA/BRA (Browse shelf(Opens below))	Available	3845
Book	NLUO	NLUO	658.827 CHA/BRA (Browse shelf(Opens below))	Available	3846

Total holds: 0

Table of Contents :
Section 1. Branding : an introduction
Section 2. Brand management : a strategic approach
Section 3. Internet branding : emerging trends
Appendix

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