Brands and firebrands :
Chaturvedi, Braj Mohan (Ed.)
Brands and firebrands : insights from experts edited by Braj Mohan Chaturvedi. - Hyderabad : ICFAI, 2003. - 166 p.
Table of Contents :
Section 1. Branding : an introduction
Section 2. Brand management : a strategic approach
Section 3. Internet branding : emerging trends
Appendix
8178811936
Marketing.
658.827 / CHA/BRA
Brands and firebrands : insights from experts edited by Braj Mohan Chaturvedi. - Hyderabad : ICFAI, 2003. - 166 p.
Table of Contents :
Section 1. Branding : an introduction
Section 2. Brand management : a strategic approach
Section 3. Internet branding : emerging trends
Appendix
8178811936
Marketing.
658.827 / CHA/BRA