Case studies on competitive strategies (Vol. 2) edited by Sumit Kumar Chaudhuri.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 238 pISBN: - 9788131401972
- 658.8 CHA/CAS
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NLUO | NLUO | 658.802 CHA/CAS (Browse shelf(Opens below)) | Vol. 2 | Available | 3580 | |||
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NLUO | NLUO | 658.802 CHA/CAS (Browse shelf(Opens below)) | Vol. 2 | Available | 3594 | |||
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NLUO | NLUO | 658.802 CHA/CAS (Browse shelf(Opens below)) | Vol. 2 | Available | 6724 | |||
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NLUO | NLUO | 658.802 CHA/CAS (Browse shelf(Opens below)) | Vol. 2 | Available | 6725 |
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| 658.802 CAD/MAR Marketing startergy (vol-5) | 658.802 CAD/MAR Marketing startergy (vol-6) | 658.802 CAD/MAR Marketing startergy (vol-2) | 658.802 CHA/CAS Case studies on competitive strategies (Vol. 2) | 658.802 CHA/CAS Case studies on competitive strategies (Vol. 2) | 658.802 CHA/CAS Case studies on competitive strategies (Vol. 2) | 658.802 CHA/CAS Case studies on competitive strategies (Vol. 2) |
Table of contents:
Chapter 1. Airbus and Boeing: divergent growth plans
Chapter 2. Barbie vs Bratz: Competition in the tween girl market
Chapter 3. Carrefour: competitive strategies during challenging times
Chapter 4. CIPLA's generic competence
Chapter 5. Competitive advantages of Japanese automobile manufactures
Chapter 6. DHL in USA- the competitive strategies
Chapter 7. Digital animation: India's competitive advantage
Chapter 8. Disney channel's competitive strategies
Chapter 9. Investment banking: Lazard's competitive strategies
Chapter 10. Medical tourism: India's competitive advantage
Chapter 11. Meg. Whitman's competitive strategies for eBay
Chapter 12. Progressive crop: the auto insurer's competitive strategies
Chapter 13. Southwest Airlines: generating competitive advantage through HRM
Chapter 14. The competitive strategies of Ryanair
Chapter 15. Utility computing: IBM on demand
Chapter 16. Virgin mobile in USA: differentiating growth strategies