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Chaudhuri, Sumit Kumar (Ed.)

Case studies on competitive strategies (Vol. 2) edited by Sumit Kumar Chaudhuri. - Hyderabad : ICFAI, 2006. - 238 p.

Table of contents:
Chapter 1. Airbus and Boeing: divergent growth plans
Chapter 2. Barbie vs Bratz: Competition in the tween girl market
Chapter 3. Carrefour: competitive strategies during challenging times
Chapter 4. CIPLA's generic competence
Chapter 5. Competitive advantages of Japanese automobile manufactures
Chapter 6. DHL in USA- the competitive strategies
Chapter 7. Digital animation: India's competitive advantage
Chapter 8. Disney channel's competitive strategies
Chapter 9. Investment banking: Lazard's competitive strategies
Chapter 10. Medical tourism: India's competitive advantage
Chapter 11. Meg. Whitman's competitive strategies for eBay
Chapter 12. Progressive crop: the auto insurer's competitive strategies
Chapter 13. Southwest Airlines: generating competitive advantage through HRM
Chapter 14. The competitive strategies of Ryanair
Chapter 15. Utility computing: IBM on demand
Chapter 16. Virgin mobile in USA: differentiating growth strategies

ISBN: 9788131401972

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / CHA/CAS