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Integrating HR and marketing strategies concepts and cases Edited by Sumati Reddy.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 229 pISBN: - 9788131401859
- 658.802 RED/INT
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NLUO | NLUO | 658.802 RED/INT (Browse shelf(Opens below)) | Available | 3446 | |||
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Book
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NLUO | NLUO | 658.802 RED/INT (Browse shelf(Opens below)) | Available | 3447 |
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| 658.802 RAO/CAS Case studies on retail store strategies: | 658.802 RAT/CAS Case studies on MNCs in India : | 658.802 RAT/CAS Case studies on MNCs in India : | 658.802 RED/INT Integrating HR and marketing strategies | 658.802 RED/INT Integrating HR and marketing strategies | 658.802 RED/GRE Green consumerism | 658.802 RED/GRE Green consumerism |
Table of contents:
Section 1. Internal marketing
Section 2. Recruitment and marketing
Section 3. HR practices to strengthen the broad image
Section 4. Cases
Index