Integrating HR and marketing strategies concepts and cases Edited by Sumati Reddy.

By:

Reddy, Sumati (Ed.)

Material type: Text

TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 229 pISBN:

9788131401859

Subject(s):

Marketing

DDC classification:

658.802 RED/INT

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Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.802 RED/INT (Browse shelf(Opens below))	Available		3446
Book	NLUO	NLUO	658.802 RED/INT (Browse shelf(Opens below))	Available		3447

Total holds: 0

Table of contents:
Section 1. Internal marketing
Section 2. Recruitment and marketing
Section 3. HR practices to strengthen the broad image
Section 4. Cases
Index

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