Integrating HR and marketing strategies
Reddy, Sumati (Ed.)
Integrating HR and marketing strategies concepts and cases Edited by Sumati Reddy. - Hyderabad : ICFAI, 2006. - 229 p.
Table of contents:
Section 1. Internal marketing
Section 2. Recruitment and marketing
Section 3. HR practices to strengthen the broad image
Section 4. Cases
Index
9788131401859
Marketing.
658.802 / RED/INT
Integrating HR and marketing strategies concepts and cases Edited by Sumati Reddy. - Hyderabad : ICFAI, 2006. - 229 p.
Table of contents:
Section 1. Internal marketing
Section 2. Recruitment and marketing
Section 3. HR practices to strengthen the broad image
Section 4. Cases
Index
9788131401859
Marketing.
658.802 / RED/INT