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Managing 4ps of FMCG marketing: an introduction edited by Pramod Rao and Ravikant S Wawge.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2007.Description: 220 pISBN: - 9788131411803
- 658.81 RAO/MAN
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NLUO | NLUO | 658.81 RAO/MAN (Browse shelf(Opens below)) | Available | 3066 | |||
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NLUO | NLUO | 658.81 RAO/MAN (Browse shelf(Opens below)) | Available | 3067 |
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| 658.81 KRI/SAL Sales force automation : | 658.81 KRI/SAL Sales force automation : | 658.81 MEH/IND Indian FMCG industry : | 658.81 RAO/MAN Managing 4ps of FMCG marketing: | 658.81 RAO/MAN Managing 4ps of FMCG marketing: | 658.81 SPI/MAN Management of a sales force | 658.81 STE/SUC Successful sales management |
Table of contents:
Section 1. Concepts
Section 2. Case studies
Index