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Effective B2B marketing : concepts and cases edited by K. Suresh.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2005.Description: 217 pISBN: - 8178815001
- 658.8 SUR/EFF
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NLUO | NLUO | 658.8 SUR/EFF (Browse shelf(Opens below)) | Available | 3014 | |||
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Book
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NLUO | NLUO | 658.8 SUR/EFF (Browse shelf(Opens below)) | Available | 3015 |
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| 658.8 SUR/MAR Marketing of high-tech products and services | 658.8 SUR/MAR Marketing of high-tech products and services | 658.8 SUR/EFF Effective B2B marketing : | 658.8 SUR/EFF Effective B2B marketing : | 658.8 SUR/ETH Ethical marketing : | 658.8 TAH/ GUE Guerrilla marketing comes of age | 658.8 TAH/IDE Idea marketing : |
Table of contents:
Section 1. Effective B2B marketing
Section 2. Leveraging technology
Section 3. Challenges and trends
Section 4. Cases
Bibliography
Index