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Below the line marketing : concepts and cases edited by G. V. S. Sreedhar.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 214 pISBN: - 9788131400968
- 658.8 SRE/BEL
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NLUO | NLUO | 658.8 SRE/BEL (Browse shelf(Opens below)) | Available | 2856 | |||
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Book
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NLUO | NLUO | 658.8 SRE/BEL (Browse shelf(Opens below)) | Available | 5185 |
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| 658.8 SRE/BEA Beating Commoditization : | 658.8 SRE/BEA Beating Commoditization : | 658.8 SRE/BEA Beating Commoditization : | 658.8 SRE/BEL Below the line marketing : | 658.8 SRE/CUS Customer experiential marketing : | 658.8 SRE/EVE Event Based Marketing : | 658.8 SRE/EVE Event Based Marketing : |
Table of Contents:
Section 1. Concepts
Section 2. Cases
Bibliography
Index