Fast path to corporate growth : leveraging knowledge and technologies to new market applications by Marc H. Meyer.
Material type:
TextLanguage: English Publication details: Oxford : Oxford university press, 2007.Description: 326 pISBN: - 9780195180862
- 658.4 MEY/FAS
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Book
|
NLUO | NLUO | 658.4 MEY/FAS (Browse shelf(Opens below)) | Available | 2843 |
Browsing NLUO shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.4 Mal/HAN Handbook on international corporate governance : | 658.4 MAR/ATT Attrition Management : | 658.4 MAR/ATT Attrition Management : | 658.4 MEY/FAS Fast path to corporate growth : | 658.4 MOR/IMA Images of organization | 658.4 MRU/TAL Talent crunch : | 658.4 MRU/TAL Talent crunch : |
Table of Contents:
Chapter 1. IBM rises from the ashes
Chapter 2. A framework for action
Chapter 3. Segmenting markets for growth
Chapter 4. Understanding user needs
Chapter 5. Creating design concepts, prototyping, and validating design choices
Chapter 6. How Honda innovates
Chapter 7. Product line and platform development
Chapter 8. Honda's Element comes to life
Chapter 9. Business model innovation
Chapter 10. New brand and product line development at Mars
Chapter 11. Making the business case
Chapter 12. Executive decision making
Chapter 13. Leading teams to growth.
Appendix
Index