Fast path to corporate growth :
Meyer, Marc H.
Fast path to corporate growth : leveraging knowledge and technologies to new market applications by Marc H. Meyer. - Oxford : Oxford university press, 2007. - 326 p.
Table of Contents:
Chapter 1. IBM rises from the ashes
Chapter 2. A framework for action
Chapter 3. Segmenting markets for growth
Chapter 4. Understanding user needs
Chapter 5. Creating design concepts, prototyping, and validating design choices
Chapter 6. How Honda innovates
Chapter 7. Product line and platform development
Chapter 8. Honda's Element comes to life
Chapter 9. Business model innovation
Chapter 10. New brand and product line development at Mars
Chapter 11. Making the business case
Chapter 12. Executive decision making
Chapter 13. Leading teams to growth.
Appendix
Index
9780195180862
Management.
658.4 / MEY/FAS
Fast path to corporate growth : leveraging knowledge and technologies to new market applications by Marc H. Meyer. - Oxford : Oxford university press, 2007. - 326 p.
Table of Contents:
Chapter 1. IBM rises from the ashes
Chapter 2. A framework for action
Chapter 3. Segmenting markets for growth
Chapter 4. Understanding user needs
Chapter 5. Creating design concepts, prototyping, and validating design choices
Chapter 6. How Honda innovates
Chapter 7. Product line and platform development
Chapter 8. Honda's Element comes to life
Chapter 9. Business model innovation
Chapter 10. New brand and product line development at Mars
Chapter 11. Making the business case
Chapter 12. Executive decision making
Chapter 13. Leading teams to growth.
Appendix
Index
9780195180862
Management.
658.4 / MEY/FAS