Fast path to corporate growth : leveraging knowledge and technologies to new market applications by Marc H. Meyer.

By:

Meyer, Marc H

Material type: Text

TextLanguage: English Publication details: Oxford : Oxford university press, 2007.Description: 326 pISBN:

9780195180862

Subject(s):

Management

DDC classification:

658.4 MEY/FAS

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Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.4 MEY/FAS (Browse shelf(Opens below))	Available		2843

Total holds: 0

Table of Contents:
Chapter 1. IBM rises from the ashes
Chapter 2. A framework for action
Chapter 3. Segmenting markets for growth
Chapter 4. Understanding user needs
Chapter 5. Creating design concepts, prototyping, and validating design choices
Chapter 6. How Honda innovates
Chapter 7. Product line and platform development
Chapter 8. Honda's Element comes to life
Chapter 9. Business model innovation
Chapter 10. New brand and product line development at Mars
Chapter 11. Making the business case
Chapter 12. Executive decision making
Chapter 13. Leading teams to growth.
Appendix
Index

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