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Services and marketing : text and cases by Rajendra Nargundkar.
Material type:
TextLanguage: English Publication details: New Delhi : Tata McGraw Hill, 2006.Edition: 2nd edDescription: 451 pISBN: - 9780070616318
- 658.8 NAR/SER
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| 658.8 MUK/OPE Operations management (Vol. 1) | 658.8 MUK/OPE Operations management (Vol. 1) | 658.8 MUK/OPE Operations management (Vol. 1) | 658.8 NAR/SER Services and marketing : | 658.8 NLU/PRI Principles of marketing management | 658.8 PAN/CON Contemporary marketing : | 658.8 PAN/CON Contemporary marketing : |
Table of Contents:
Chapter 1. Prelude to the seven P's pf services marketing
Chapter 2. Product- the first P
Chapter 3. Place- the second P
Chapter 4. Promotion- the third P
Chapter 5. Price- the fourth P
Chapter 6. People- the fifth P
Chapter 7. Physical evidence- the sixth P
Chapter 8. Process- the seventh P
Chapter 9. Integrated services strategy
Chapter 10. Globalisation of services
Chapter 11. Retailing in India and around the world
Chapter 12. Customer relationship management (CRM)
Bibliography
Index