Creating customer delight : the how and why of CRM by Rakesh seth and Kirti Seth.

By:

Seth, Rakesh

Contributor(s):

Seth, Kirti

Material type: Text

TextLanguage: English Publication details: 2005. New Delhi : Sage, Description: 154 pISBN:

9780761932963

Subject(s):

Marketing

DDC classification:

658.812 SET/CRE

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Title notes ( 1 )

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.812 SET/CRE (Browse shelf(Opens below))	Available		2561

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Previous	658.812 SEE/CLA Claims management (Vol. 2)	658.812 SEE/CLA Claims management (Vol. 2)	658.812 SEE/CLA Claims management (Vol. 2)	658.812 SET/CRE Creating customer delight :	658.812 SHA/CUS Customer loyalty programs :	658.812 SHA/CUS Customer loyalty programs :	658.812 SHA/CUS Customer loyalty programs :	Next

Table of contents:
Chapter 1. The growing need for CRM
Chapter 2. Taking an integrated approach
Chapter 3. Database management
Chapter 4. CRM in call centres
Chapter 5. CRM one-to-one
Chapter 6. The sound of service.
Appendix
Index

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