Creating customer delight : (Record no. 2562)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180327113259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2005 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780761932963 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.812 |
| Book Number | SET/CRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Seth, Rakesh |
| 245 ## - TITLE STATEMENT | |
| Title | Creating customer delight : |
| Sub Title | the how and why of CRM |
| Statement of responsibility, etc. | by Rakesh seth and Kirti Seth. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2005. |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Sage, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 154 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Chapter 1. The growing need for CRM <br/>Chapter 2. Taking an integrated approach <br/>Chapter 3. Database management <br/>Chapter 4. CRM in call centres <br/>Chapter 5. CRM one-to-one <br/>Chapter 6. The sound of service.<br/>Appendix<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry Personal Name | Seth, Kirti |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 658.812 SET/CRE | 2561 | 30/05/2019 | 01/12/2014 | Book |