Creating customer delight :
Seth, Rakesh
Creating customer delight : the how and why of CRM by Rakesh seth and Kirti Seth. - New Delhi : Sage, 2005. - 154 p.
Table of contents:
Chapter 1. The growing need for CRM
Chapter 2. Taking an integrated approach
Chapter 3. Database management
Chapter 4. CRM in call centres
Chapter 5. CRM one-to-one
Chapter 6. The sound of service.
Appendix
Index
9780761932963
Marketing.
658.812 / SET/CRE
Creating customer delight : the how and why of CRM by Rakesh seth and Kirti Seth. - New Delhi : Sage, 2005. - 154 p.
Table of contents:
Chapter 1. The growing need for CRM
Chapter 2. Taking an integrated approach
Chapter 3. Database management
Chapter 4. CRM in call centres
Chapter 5. CRM one-to-one
Chapter 6. The sound of service.
Appendix
Index
9780761932963
Marketing.
658.812 / SET/CRE