Marketing power plays: how the world's most ingenious marketers reach the top of their game by Business Week.
Material type:
TextLanguage: English Publication details: New Delhi : Tata McGraw Hill, 2007.Description: 178 pISBN: - 9780070658424
- 658.8 BUS/MAR
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NLUO | NLUO | 658.8 BUS/MAR (Browse shelf(Opens below)) | Available | 2529 |
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| 658.8 BHA/MAR Marketing of organic products | 658.8 BLO/TEX Textbook of marketing | 658.8 BOR/BES Personal marketing for professionals | 658.8 BUS/MAR Marketing power plays: | 658.8 CHA/CAS Case studies on managing in troubled times | 658.8 CHA/CAS Case studies on managing in troubled times | 658.8 CON/STE Steal these ideas!: |
Table of Contents:
Chapter 1. George Bodenheimer: n the ESPN zone
Chapter 2. James Ownes: Caterpillar sinks its claws into services
Chapter 3. Steven Freiberg: Thinking locally at citigroup
Chapter 4. Paul Otellini: Inside intel
Chapter 5. Hans Straberg: Electrolux cleans up
Chapter 6. The Albrecht brothers: Aldi and traderr Joe's challenge to wal-mart
Chapter 7. Anne Livermore: HP's ultimate team player
Chapter 8. Harlan Weisman: Reinventing how Johnson and Johnson invents
Chapter 9. Judy McGrath: Keeping MTV cool
Chapter 10. Ingvar Kamprad: how IKEA became a global cult brand
Chapter 11. Jeff Immelt: demanding more risk and innovation from GE
Chapter 12. Marissa Mayer: managing Google's idea factory
Chapter 13. Steve Jobs: Apple's visionary is shaking up disney
Chapter 14. Jim McNerney: 3M's rising star revs uo innovation
Chapter 15. Russell Simmons: from Hip- Hop to mainstream