Marketing power plays:
Business Week
Marketing power plays: how the world's most ingenious marketers reach the top of their game by Business Week. - New Delhi : Tata McGraw Hill, 2007. - 178 p.
Table of Contents:
Chapter 1. George Bodenheimer: n the ESPN zone
Chapter 2. James Ownes: Caterpillar sinks its claws into services
Chapter 3. Steven Freiberg: Thinking locally at citigroup
Chapter 4. Paul Otellini: Inside intel
Chapter 5. Hans Straberg: Electrolux cleans up
Chapter 6. The Albrecht brothers: Aldi and traderr Joe's challenge to wal-mart
Chapter 7. Anne Livermore: HP's ultimate team player
Chapter 8. Harlan Weisman: Reinventing how Johnson and Johnson invents
Chapter 9. Judy McGrath: Keeping MTV cool
Chapter 10. Ingvar Kamprad: how IKEA became a global cult brand
Chapter 11. Jeff Immelt: demanding more risk and innovation from GE
Chapter 12. Marissa Mayer: managing Google's idea factory
Chapter 13. Steve Jobs: Apple's visionary is shaking up disney
Chapter 14. Jim McNerney: 3M's rising star revs uo innovation
Chapter 15. Russell Simmons: from Hip- Hop to mainstream
9780070658424
Marketing.
658.8 / BUS/MAR
Marketing power plays: how the world's most ingenious marketers reach the top of their game by Business Week. - New Delhi : Tata McGraw Hill, 2007. - 178 p.
Table of Contents:
Chapter 1. George Bodenheimer: n the ESPN zone
Chapter 2. James Ownes: Caterpillar sinks its claws into services
Chapter 3. Steven Freiberg: Thinking locally at citigroup
Chapter 4. Paul Otellini: Inside intel
Chapter 5. Hans Straberg: Electrolux cleans up
Chapter 6. The Albrecht brothers: Aldi and traderr Joe's challenge to wal-mart
Chapter 7. Anne Livermore: HP's ultimate team player
Chapter 8. Harlan Weisman: Reinventing how Johnson and Johnson invents
Chapter 9. Judy McGrath: Keeping MTV cool
Chapter 10. Ingvar Kamprad: how IKEA became a global cult brand
Chapter 11. Jeff Immelt: demanding more risk and innovation from GE
Chapter 12. Marissa Mayer: managing Google's idea factory
Chapter 13. Steve Jobs: Apple's visionary is shaking up disney
Chapter 14. Jim McNerney: 3M's rising star revs uo innovation
Chapter 15. Russell Simmons: from Hip- Hop to mainstream
9780070658424
Marketing.
658.8 / BUS/MAR