Marketing power plays: (Record no. 2530)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 a 4500 |
| 005 - DATE & TIME | |
| control field | 20171103131622.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2007 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780070658424 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | BUS/MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Business Week |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing power plays: |
| Sub Title | how the world's most ingenious marketers reach the top of their game |
| Statement of responsibility, etc. | by Business Week. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw Hill, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 178 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Chapter 1. George Bodenheimer: n the ESPN zone<br/>Chapter 2. James Ownes: Caterpillar sinks its claws into services<br/>Chapter 3. Steven Freiberg: Thinking locally at citigroup<br/>Chapter 4. Paul Otellini: Inside intel<br/>Chapter 5. Hans Straberg: Electrolux cleans up<br/>Chapter 6. The Albrecht brothers: Aldi and traderr Joe's challenge to wal-mart<br/>Chapter 7. Anne Livermore: HP's ultimate team player<br/>Chapter 8. Harlan Weisman: Reinventing how Johnson and Johnson invents<br/>Chapter 9. Judy McGrath: Keeping MTV cool<br/>Chapter 10. Ingvar Kamprad: how IKEA became a global cult brand<br/>Chapter 11. Jeff Immelt: demanding more risk and innovation from GE<br/>Chapter 12. Marissa Mayer: managing Google's idea factory<br/>Chapter 13. Steve Jobs: Apple's visionary is shaking up disney<br/>Chapter 14. Jim McNerney: 3M's rising star revs uo innovation<br/>Chapter 15. Russell Simmons: from Hip- Hop to mainstream |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 1 | 658.8 BUS/MAR | 2529 | 30/05/2019 | 05/04/2016 | 01/12/2014 | Book |