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Marketing reseach : tools and techniques by Nigel Bradley.
Material type:
TextLanguage: English Publication details: New Delhi : Oxford, 2010.Description: 531 pISBN: - 9780195691641
- 658.83 BRA/MAR
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 658.83 BRA/MAR (Browse shelf(Opens below)) | Available | 2060 |
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| 658.827 TAH/EMO Emotional Branding : | 658.8270285 GOG/ONL Online branding: | 658.8270285 GOG/ONL Online branding: | 658.83 BRA/MAR Marketing reseach : | 658.83 DEV/MAR Marketing intelligence : | 658.83 DEV/MAR Marketing intelligence : | 658.83 DEV/MAR Marketing intelligence : |
Table of Contents ;
Part 1. Research preparation
Part 2. Data collection
Part 3. Analysis and communication
Part 4. Marketing research applications
Market researcher's toolbox
Index