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Marketing reseach :

Bradley, Nigel

Marketing reseach : tools and techniques by Nigel Bradley. - New Delhi : Oxford, 2010. - 531 p.

Table of Contents ;
Part 1. Research preparation
Part 2. Data collection
Part 3. Analysis and communication
Part 4. Marketing research applications
Market researcher's toolbox
Index

ISBN: 9780195691641

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.83 / BRA/MAR

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