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Marketing reseach : tools and techniques by Nigel Bradley.

By: Material type: TextTextLanguage: English Publication details: New Delhi : Oxford, 2010.Description: 531 pISBN:
  • 9780195691641
Subject(s): DDC classification:
  • 658.83 BRA/MAR
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Book Book NLUO NLUO 658.83 BRA/MAR (Browse shelf(Opens below)) Available 2060
Total holds: 0

Table of Contents ;
Part 1. Research preparation
Part 2. Data collection
Part 3. Analysis and communication
Part 4. Marketing research applications
Market researcher's toolbox
Index

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