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Text| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 659.1 FLE/ADV (Browse shelf(Opens below)) | Available | 14990 |
Total holds: 0
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| 659.1 BAT/ADV Advertising management | 659.1 BHA/ADV Advertising and marketing in rural India : | 659.1 BHA/ADV Advertising and marketing in rural India | 659.1 FLE/ADV Advertising : a very short introduction | 659.1 LEE/PRI Principles of advertising : | 659.1 MAN/REI Reinventing advertising : | 659.1 PAR/ADV Advertising : |
Table of Contents:
Prologue
Chapter 1. What does advertising do?
Chapter 2. How the advertising Industry is structured
Chapter 3. Advertisers: the paymasters
Chapter 4. The media: blowing the advertisers' trumpets
Chapter 5. The creative agencies: creating new campaigns
Chapter 6. The media agencies: spending the clients' money
Chapter 7. Research, research, research
Chapter 8. The good, the bad, and the ugly
Chapter 9. The role of advertising in society
Further Reading
Index