Advertising : (Record no. 16693)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00980nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20210325160039.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210325b2010 ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780199568925 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | FLE/ADV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fletcher, Winston |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising : |
| Sub Title | a very short introduction |
| Statement of responsibility, etc. | by Winston Fletcher. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford : |
| Name of publisher, distributor, etc | OUP, |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 140 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Prologue<br/>Chapter 1. What does advertising do? <br/>Chapter 2. How the advertising Industry is structured <br/>Chapter 3. Advertisers: the paymasters <br/>Chapter 4. The media: blowing the advertisers' trumpets <br/>Chapter 5. The creative agencies: creating new campaigns <br/>Chapter 6. The media agencies: spending the clients' money <br/>Chapter 7. Research, research, research <br/>Chapter 8. The good, the bad, and the ugly <br/>Chapter 9. The role of advertising in society<br/>Further Reading<br/>Index<br/> |
| 650 ## - SUBJECT | |
| Subject | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | NLUO | NLUO | 25/03/2021 | 659.1 FLE/ADV | 14990 | 25/03/2021 | 25/03/2021 | Book |