Advertising : a very short introduction by Winston Fletcher.

By:

Fletcher, Winston

Material type: Text

TextLanguage: English Publication details: Oxford : OUP, 2010.Description: 140 pISBN:

9780199568925

Subject(s):

Advertising

DDC classification:

659.1 FLE/ADV

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Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	659.1 FLE/ADV (Browse shelf(Opens below))	Available		14990

Total holds: 0

Table of Contents:
Prologue
Chapter 1. What does advertising do?
Chapter 2. How the advertising Industry is structured
Chapter 3. Advertisers: the paymasters
Chapter 4. The media: blowing the advertisers' trumpets
Chapter 5. The creative agencies: creating new campaigns
Chapter 6. The media agencies: spending the clients' money
Chapter 7. Research, research, research
Chapter 8. The good, the bad, and the ugly
Chapter 9. The role of advertising in society
Further Reading
Index

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