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Marketing Management by Philip Kotler and Kevin Lane Keller.
Material type:
TextLanguage: Publication details: South Asia : Pearson, 2016.Edition: 15th edDescription: page vaiesISBN: - 9789332557185
- 658.8 KOT/MAR
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NLUO | NLUO | 658.8 KOT/MAR (Browse shelf(Opens below)) | Available | 13328 | |||
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NLUO | NLUO | 658.8 KOT/MAR (Browse shelf(Opens below)) | Available | 13327 | |||
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NLUO | NLUO | 658.8 KOT/MAR (Browse shelf(Opens below)) | Available | 13324 | |||
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NLUO | NLUO | 658.8 KOT/MAR (Browse shelf(Opens below)) | Available | 13326 | |||
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NLUO | NLUO | 658.8 KOT/MAR (Browse shelf(Opens below)) | Available | 13325 |
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| 658.8 KOT/MAR Marketing Management | 658.8 KOT/MAR Marketing Management | 658.8 KOT/MAR Marketing Management | 658.8 KOT/MAR Marketing Management | 658.8 KOT/PRI Principles of marketing | 658.8 KOT/PRI Principles of marketing | 658.8 KOT/MAR Marketing management : an Asian perspective |
Table of Contents:
Part 1. Understanding Marketing Management
Part 2. Capturing Marketing Insights
Part 3. Connecting with Customers
Part 4. Building Strong Brands
Part 5. Creating Value
Part 6. Communicating Value
Part 7. Delivering Value
Part 8. Conducting Marketing Responsibility for Long-Term Success