Marketing Management (Record no. 14739)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00862nam a2200217 4500 |
| 005 - DATE & TIME | |
| control field | 20160907125958.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160907b2016 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789332557185 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | KOT/MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Statement of responsibility, etc. | by Philip Kotler and Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | South Asia : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | page vaies |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Part 1. Understanding Marketing Management<br/>Part 2. Capturing Marketing Insights<br/>Part 3. Connecting with Customers<br/>Part 4. Building Strong Brands<br/>Part 5. Creating Value<br/>Part 6. Communicating Value<br/>Part 7. Delivering Value<br/>Part 8. Conducting Marketing Responsibility for Long-Term Success |
| 650 ## - SUBJECT | |
| Subject | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry Personal Name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type | Koha renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | NLUO | NLUO | 07/09/2016 | 1 | 658.8 KOT/MAR | 13328 | 22/05/2018 | 08/07/2017 | 07/09/2016 | Book | |||||
| Dewey Decimal Classification | NLUO | NLUO | 07/09/2016 | 7 | 658.8 KOT/MAR | 13327 | 28/08/2018 | 28/08/2018 | 07/09/2016 | Book | |||||
| Dewey Decimal Classification | NLUO | NLUO | 07/09/2016 | 1 | 658.8 KOT/MAR | 13324 | 22/05/2018 | 13/09/2017 | 07/09/2016 | Book | |||||
| Dewey Decimal Classification | NLUO | NLUO | 07/09/2016 | 9 | 658.8 KOT/MAR | 13326 | 07/11/2019 | 07/11/2019 | 07/09/2016 | Book | 1 | ||||
| Dewey Decimal Classification | NLUO | NLUO | 07/09/2016 | 8 | 658.8 KOT/MAR | 13325 | 21/10/2018 | 21/10/2018 | 07/09/2016 | Book |