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Marketing Management

Kotler, Philip

Marketing Management by Philip Kotler and Kevin Lane Keller. - 15th ed. - South Asia : Pearson, 2016. - page vaies

Table of Contents:
Part 1. Understanding Marketing Management
Part 2. Capturing Marketing Insights
Part 3. Connecting with Customers
Part 4. Building Strong Brands
Part 5. Creating Value
Part 6. Communicating Value
Part 7. Delivering Value
Part 8. Conducting Marketing Responsibility for Long-Term Success

ISBN: 9789332557185

Subjects--Topical Terms:
Management.

Dewey Class. No.: 658.8 / KOT/MAR

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