Marketing of services by K. Dogulas Hoffman and John E G Bateson.

By:

Hoffman, K. Dogulas

Contributor(s):

Bateson, John E G

Material type: Text

TextLanguage: English Publication details: Australia : Cengage Learning, 2009.Description: 425 pISBN:

9788131505311

Subject(s):

Marketing

DDC classification:

658.8 HOF/MAR

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 HOF/MAR (Browse shelf(Opens below))	Available		130

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Table of contents:
Part 1. An overview of services marketing
Part 2. Assessing and improving service delivery
Part 3. Service strategy: managing the service experience
Index

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