Marketing of services (Record no. 131)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00460nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20171205123525.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2009 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131505311 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | HOF/MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoffman, K. Dogulas |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing of services |
| Statement of responsibility, etc. | by K. Dogulas Hoffman and John E G Bateson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 425 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Part 1. An overview of services marketing<br/>Part 2. Assessing and improving service delivery<br/>Part 3. Service strategy: managing the service experience<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry Personal Name | Bateson, John E G |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 1 | 658.8 HOF/MAR | 130 | 30/05/2019 | 07/12/2016 | 01/12/2014 | Book |