Marketing of services
Hoffman, K. Dogulas
Marketing of services by K. Dogulas Hoffman and John E G Bateson. - Australia : Cengage Learning, 2009. - 425 p.
Table of contents:
Part 1. An overview of services marketing
Part 2. Assessing and improving service delivery
Part 3. Service strategy: managing the service experience
Index
9788131505311
Marketing.
658.8 / HOF/MAR
Marketing of services by K. Dogulas Hoffman and John E G Bateson. - Australia : Cengage Learning, 2009. - 425 p.
Table of contents:
Part 1. An overview of services marketing
Part 2. Assessing and improving service delivery
Part 3. Service strategy: managing the service experience
Index
9788131505311
Marketing.
658.8 / HOF/MAR