Essential of marketing research by William G. Zikmund

By:

Zikmund, William G

Material type: Text

TextLanguage: English Publication details: 2009. South Western : Cengage, Edition: 3rd edDescription: 414 pISBN:

9788131502815

Subject(s):

Marketing

DDC classification:

658.83 ZIK/ESS

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.83 ZIK/ESS (Browse shelf(Opens below))	Available		125

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Table of Contents :
Part 1. Introduction
Part 2. Designing research studies, 80
Part 3. Measurement, 200
Part 4. Sampling and statistical theory, 264
Part 5. Analysis and reporting, 318
Part 6. Comprehensive cases with computerized database, 386
Index

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