Essential of marketing research
Zikmund, William G.
Essential of marketing research by William G. Zikmund - 3rd ed. - South Western : Cengage, 2009. - 414 p.
Table of Contents :
Part 1. Introduction
Part 2. Designing research studies, 80
Part 3. Measurement, 200
Part 4. Sampling and statistical theory, 264
Part 5. Analysis and reporting, 318
Part 6. Comprehensive cases with computerized database, 386
Index
9788131502815
Marketing.
658.83 / ZIK/ESS
Essential of marketing research by William G. Zikmund - 3rd ed. - South Western : Cengage, 2009. - 414 p.
Table of Contents :
Part 1. Introduction
Part 2. Designing research studies, 80
Part 3. Measurement, 200
Part 4. Sampling and statistical theory, 264
Part 5. Analysis and reporting, 318
Part 6. Comprehensive cases with computerized database, 386
Index
9788131502815
Marketing.
658.83 / ZIK/ESS