Essential of marketing research (Record no. 126)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00490nam a2200193 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180209115344.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2009 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131502815 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.83 |
| Book Number | ZIK/ESS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 245 ## - TITLE STATEMENT | |
| Title | Essential of marketing research |
| Statement of responsibility, etc. | by William G. Zikmund |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2009. |
| Place of publication, distribution, etc | South Western : |
| Name of publisher, distributor, etc | Cengage, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 414 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents :<br/>Part 1. Introduction<br/>Part 2. Designing research studies, 80<br/>Part 3. Measurement, 200<br/>Part 4. Sampling and statistical theory, 264<br/>Part 5. Analysis and reporting, 318<br/>Part 6. Comprehensive cases with computerized database, 386<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 2 | 658.83 ZIK/ESS | 125 | 30/05/2019 | 24/02/2018 | 01/12/2014 | Book |