Privileging the privileged gender in Indian advertising by Sharada J.Schaffter
Material type:
TextLanguage: Publication details: New Delhi : Promilla and Co. 2006.Description: 308 pSubject(s): DDC classification: - 305.3 SCH/PRI
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NLUO | NLUO | 305.3 SCH/PRI (Browse shelf(Opens below)) | Available | P71 |
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| 305.3 KUM/GEN Gender discrmination and equality | 305.3 KUM/GEN Gender discrmination and equality | 305.3 MAL/GEN Gender carsr and religious identities | 305.3 SCH/PRI Privileging the privileged gender in Indian advertising | 305.3 UBE/FRE Freedom and destiny | 305.389622 DER/GLO Globalization on the ground | 305.4 BOS/GEN Gender & Censorship |
Table of Contents:
Chapter 1. Prologue
Chapter 2. The Indian Background
Chapter 3. Messages inherent in Advertisements
Chapter 4. Content Analysis
Chapter 5. Target : Man
Chapter 6. Woman as Homemaker or Mother;
Girl Child as Prospective Mother
Chapter 7. Woman as Sex Object or Eye Catcher
Chapter 8. Women as a Lower order of Human;
Woman Ignored as Employed
Chapter 9. "Advantage : Man!"
Chapter 10. proposed Advertising Codes to Help Ensure Fair Portrayal of Women;
Guidelines for Non-Sexist Language
Chapter 11. Epilogue
Notes
Tables
Newspapers and Periodicals Referred
Acknowledgements
Bibliography
Index