Privileging the privileged gender in Indian advertising
Schaffter, Sharada J.
Privileging the privileged gender in Indian advertising by Sharada J.Schaffter - New Delhi : Promilla and Co. 2006. - 308 p.
Table of Contents:
Chapter 1. Prologue
Chapter 2. The Indian Background
Chapter 3. Messages inherent in Advertisements
Chapter 4. Content Analysis
Chapter 5. Target : Man
Chapter 6. Woman as Homemaker or Mother;
Girl Child as Prospective Mother
Chapter 7. Woman as Sex Object or Eye Catcher
Chapter 8. Women as a Lower order of Human;
Woman Ignored as Employed
Chapter 9. "Advantage : Man!"
Chapter 10. proposed Advertising Codes to Help Ensure Fair Portrayal of Women;
Guidelines for Non-Sexist Language
Chapter 11. Epilogue
Notes
Tables
Newspapers and Periodicals Referred
Acknowledgements
Bibliography
Index
Women--Social Conditions.
305.3 / SCH/PRI
Privileging the privileged gender in Indian advertising by Sharada J.Schaffter - New Delhi : Promilla and Co. 2006. - 308 p.
Table of Contents:
Chapter 1. Prologue
Chapter 2. The Indian Background
Chapter 3. Messages inherent in Advertisements
Chapter 4. Content Analysis
Chapter 5. Target : Man
Chapter 6. Woman as Homemaker or Mother;
Girl Child as Prospective Mother
Chapter 7. Woman as Sex Object or Eye Catcher
Chapter 8. Women as a Lower order of Human;
Woman Ignored as Employed
Chapter 9. "Advantage : Man!"
Chapter 10. proposed Advertising Codes to Help Ensure Fair Portrayal of Women;
Guidelines for Non-Sexist Language
Chapter 11. Epilogue
Notes
Tables
Newspapers and Periodicals Referred
Acknowledgements
Bibliography
Index
Women--Social Conditions.
305.3 / SCH/PRI