Privileging the privileged gender in Indian advertising (Record no. 12373)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01102nam a2200169 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | |
| 082 ## - DDC NUMBER | |
| Classification number | 305.3 |
| Book Number | SCH/PRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schaffter, Sharada J. |
| 245 ## - TITLE STATEMENT | |
| Title | Privileging the privileged gender in Indian advertising |
| Statement of responsibility, etc. | by Sharada J.Schaffter |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Promilla and Co. |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 308 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Chapter 1. Prologue<br/>Chapter 2. The Indian Background<br/>Chapter 3. Messages inherent in Advertisements<br/>Chapter 4. Content Analysis<br/>Chapter 5. Target : Man<br/>Chapter 6. Woman as Homemaker or Mother;<br/>Girl Child as Prospective Mother<br/>Chapter 7. Woman as Sex Object or Eye Catcher<br/>Chapter 8. Women as a Lower order of Human;<br/>Woman Ignored as Employed<br/>Chapter 9. "Advantage : Man!"<br/>Chapter 10. proposed Advertising Codes to Help Ensure Fair Portrayal of Women;<br/>Guidelines for Non-Sexist Language<br/>Chapter 11. Epilogue<br/>Notes<br/>Tables<br/>Newspapers and Periodicals Referred<br/>Acknowledgements<br/>Bibliography<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Women--Social Conditions. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Photocopy Material |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | NLUO | NLUO | 01/12/2014 | 305.3 SCH/PRI | P71 | 21/05/2018 | 01/12/2014 | Photocopy Material |