Image from Amazon.com
Trademark valuation by Gordon V. Smith
Material type:
TextLanguage: Publication details: New York : John Wiley, 1997.Description: 293 pISBN: - 9780471141129
- 346.730488 SMI/TRA
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Book
|
NLUO | NLUO | 346.730488 SMI/TRA (Browse shelf(Opens below)) | Checked out to Divya Singh Rathor (NLUOT076) | 07/11/2024 | 10501 |
Total holds: 0
Browsing NLUO shelves Close shelf browser (Hides shelf browser)
| No cover image available |
|
|
|
|
|
|
||
| 346.730488 MCC/MCC McCarthy on trademarks and unfair competition | 346.730488 SHI/ESS Essentials of trademarks and unfair competition | 346.730488 SHU/LIN Linguistic Battles in Trademark Disputes | 346.730488 SMI/TRA Trademark valuation | 346.7305 BEY/WIL Wills trusts and estates for legal assistants | 346.7305 DUK/WIL Wills, trusts and estates | 346.73059 FRA/FID Fiduciary law |
Table of Contents:
Chapter 1. Valuation Basics
Chapter 2. The Nature of a Trademark
Chapter 3. Trademark Exploitation
Chapter 4. Quantifying the Economic Benefit
Chapter 5. Economic Life and Risks of Trademark Ownership and Exploitation
Chapter 6. Trademark Valuation
Chapter 7. Trademark Royalty Rates
Chapter 8. Monetary Relief in Trademark Litigation
Chapter 9. Special Trademark Valuation Situations
Chapter 10. Global Valuation and Exploitation of Trademarks
Appendices
Bibliography
Index