Trademark valuation
Smith, Gordon V
Trademark valuation by Gordon V. Smith - New York : John Wiley, 1997. - 293 p.
Table of Contents:
Chapter 1. Valuation Basics
Chapter 2. The Nature of a Trademark
Chapter 3. Trademark Exploitation
Chapter 4. Quantifying the Economic Benefit
Chapter 5. Economic Life and Risks of Trademark Ownership and Exploitation
Chapter 6. Trademark Valuation
Chapter 7. Trademark Royalty Rates
Chapter 8. Monetary Relief in Trademark Litigation
Chapter 9. Special Trademark Valuation Situations
Chapter 10. Global Valuation and Exploitation of Trademarks
Appendices
Bibliography
Index
9780471141129
Trademarks--Law and Legislation.
Trademarks--Valuation.
346.730488 / SMI/TRA
Trademark valuation by Gordon V. Smith - New York : John Wiley, 1997. - 293 p.
Table of Contents:
Chapter 1. Valuation Basics
Chapter 2. The Nature of a Trademark
Chapter 3. Trademark Exploitation
Chapter 4. Quantifying the Economic Benefit
Chapter 5. Economic Life and Risks of Trademark Ownership and Exploitation
Chapter 6. Trademark Valuation
Chapter 7. Trademark Royalty Rates
Chapter 8. Monetary Relief in Trademark Litigation
Chapter 9. Special Trademark Valuation Situations
Chapter 10. Global Valuation and Exploitation of Trademarks
Appendices
Bibliography
Index
9780471141129
Trademarks--Law and Legislation.
Trademarks--Valuation.
346.730488 / SMI/TRA